Cadets and staff from 2438 (Bishop Ullathorne) Squadron have recently manned a recruitment stand in Coventry Lower Precinct. The cadets were promoting the Squadron's upcoming recruitment intake and were handing out leaflets specially designed to promote the activities of 2438 Squadron.

The event was promoted by hourly mentions at the end of the news bulletin on the local Mercia FM radio station. Each mention drew on different aspects of the Air Training Corps, in order to capture the interest of a wide cross section of the listening audience. These broadcasts were also backed up by two local press releases, daily mentions on Mercia FM in the week prior to the event and coverage on 6 local websites.

This effort led to a large showing of interest from young people shopping in the town centre and led to nearly 200 recruitment leaflets for 2438 Squadron being handed out to prospective cadets, as well as a number of leaflets for potential staff members.